One of the most important factors in raising revenue for an e-commerce business is the user experience. However, converting visitors into customers is the main hurdle for e-commerce businesses. Having a great product catalog is not enough, you also need to make sure that people who visit your website can quickly and simply find what they’re looking for and then be able to buy it fast and easily.
So let’s see how e-commerce businesses can ensure that their website’s UX experience is as rewarding and enjoyable as possible. First,
Why UX is important
User experience (UX) design is a human-first strategy for developing digital content, with the design being influenced by what the intended audience wants to see and do. It forms the basis of the interaction between your online customers and your e-commerce website.
UX is essential to e-commerce as it guarantees that customers can swiftly navigate your website, find what they need, buy it, and continue browsing. They’ll also buy more frequently if you make it simple for them to do so. Because of this, you need to ensure that your business provides the finest UX possible.
Key Components of E-commerce and Best Practices
Landing Page
E-commerce landing pages are a crucial component of your sales funnel and a powerful tool for converting leads. Customers are directed to a particular good, service, or deal, and are urged to act. Your chances of converting visitors are increased by having more landing pages on your website.
An e-commerce landing page is comparable to a physical storefront window display. Foot traffic inside, where the floor personnel can clinch the deal, can be increased by an engaging window display that tells a story and shows your products well.
Similar to a storefront, a designed e-commerce landing page that showcases the value proposition has the power to turn casual website visitors into interested clients.
Search and Product Recommendation
Offering relevant search and product recommendations benefits e-commerce companies as well as customers. Your company should place a high priority on assisting clients in searching and finding the products they need, and product recommendations might be helpful. Additionally, search and product recommendations contribute to higher levels of client involvement.
Product Display Page
The key selling point of any e-commerce website is its product and merchandise. And your products feature on the product page. The product page serves as a customer magnet. Indeed, this page is the place where you market your products. The brand value of your online store can be seen on this page. Therefore, you cannot skimp on the presentation. Further, product images are an integral part of a great product page. Even a fantastic product, though, can occasionally fail to sell if it is not presented correctly.
Your products will stand out if they have eCommerce-friendly photographs and videos. With only three easy steps, Delete BG allows you to remove the background from the image and provide several templates for different use cases like Black Friday, New Year, etc.
Superior quality product images and their smart presentation refines the overall user experience. This further leads to higher conversion rates – which means higher sales.
Checkout experience
The checkout process ought to be simple given how simple it was to locate the product. One or two clicks should be the maximum for the checkout process.
But not all e-commerce sites can do that. By just requesting the most important information, you may instead concentrate on having as few clicks as possible. This includes obtaining the client’s name, shipping address, billing address, and purchase details. A consumer simply needs to browse four pages after that to make their purchase.
E-commerce websites should constantly make sure that customers can quickly finish their transactions, even if they choose not to register an account. However, customers who aren’t interested should still be able to purchase the item they’re looking for. You can encourage people to join up or even provide a discount in return for contact information, that might work as a good incentive.
Personalization
By providing website users with the information they need to know before making a purchase, personalization boosts conversion rates. It is possible to draw attention to products that particular user groups are likely to purchase by using strategies like timely product suggestions. Thus, personalization boosts conversion rates for goods that are well-liked by specific audience segments.
By providing offerings more relevant to your clients, personalization makes sure this happens. The importance of personalization to consumers and how it influences their choices have been repeatedly stated by consumers. When brands fail to provide their consumers with individualized experiences, those customers are likely to desire to choose a rival that does a better job of personalizing their experience.
How to take it to another level with A/B testing
It is unnecessary to rely solely on your design sense. In order to assess whether your UX design choices actually enhance the user experience of your e-commerce website and increase conversions, you have more data available to you than ever before. You can test two or more variations of a UX design on users at random using A/B testing to see which one works better.
Why product photos are crucial
High-quality product images help to increase sales and present the entire brand as competent, forward-thinking, and detail-oriented. Additionally, it makes customers feel as though their requirements are considered, which increases client loyalty.
An inadequate number of pictures, technically-poor images, and images that don’t portray the product from all angles or in all its aspects all lead to a terrible product page. Consequently, the sales would suffer. With the help of Delete BG, you can easily edit, remove the background from the images, and create professional photos of your products. By allowing you to create high-converting images for your product page, Delete BG helps you deliver fantastic product experiences.