The festive season has already begun and the anticipation of the Christmas countdown is in the air. Christmas means gifts, decorations, candies, lights, and spending quality time with friends and family. So, it is the ideal time to grow your eCommerce business with attractive products that people buy to celebrate this last yet biggest festival of the year.
Shopify is one of the widely growing eCommerce platforms where brand owners can set up their online stores to sell products. It is very convenient to use, and if you are a beginner business owner, you must try this platform to promote your brand.
Let’s see what marketing strategies work best during Christmas:
Online Advertisements
One of the easiest and most used marketing options is online advertisements. Everyone is on the internet day in and day out, so, the fastest way to reach your potential customer is via social media. Create attractive advertisements for your products and share them on your social media. You can create a buzz around your store by sharing mysterious ads such as, “New Product Launch”, “Attractive Offers”, “50% Discounts for first 50 customers” and many more. Use hashtags such as “#christmassale”, “#christmasoffers, #shopifychristmasoffers, etc to get more traffic to your ads. Shopify also lets sellers host email campaigns so use this feature wisely.
Decorate Your Shop
Make your consumers feel the festive vibes whenever they land on your online store by decorating your website and featuring products in Christmas-themed templates. Shopify has inbuilt templates for various themes so you can search for a Christmas theme and apply it on your website directly. This will help your viewers to feel welcome and festive.
Giveaways
You can host giveaways for your loyal customers so they would always want to return to your store and spend more. Try to set specific rules like “Get Giveaways on shopping above 1000 rupees.”
Special Discounts
Give special discounts on featured and limited-edition products such as Christmas carols, story lamps, balsam hill trees, appliances, blow-ups, hallmark ornaments, toys, Christmas sweaters, and everything that people would buy during Christmas.
Combo Packs
You can offer combo packs with similar items and set a specific price for each combo. It helps buyers to get all they want in one place instead of searching for the products individually.
Free Return and Shipping Policies
Offering free returns and free shipping is another most used offer that sellers use during festive seasons. Since it attracts more customers, you have to calculate the shipping cost within your product price carefully.
Gift Cards
Give attractive gift cards to your consumers so that they again come back to use them afterward. You can also arrange limited-period gift cards for Christmas that you can start distributing a couple of weeks prior to your Christmas sale.
Freebies
Don’t forget to give small freebies with every purchase. It creates a friendly and happy environment between the buyer and seller and they would want to come back for more.
Customer Support
Spotify provides multiple customer support options. You can use Whatsapp, email, or chat to communicate with your customers. You can set up Shopify’s chatbots to support customers 24/7 even while you are away. It gives the customers security when their queries are met in real-time.
Sale Countdown
You can organize Christmas Sale Countdown in Shopify Events to let the buyers know about the timing of your limited-period sale.
Even if it is tiny, every single effort can help you grow your business one step further. Follow these simple marketing strategies to organize a successful Shopify Christmas Sale. Use Delete.BG to create attractive Christmas theme advertisements for your online shop for free without downloading any editing app. Have a great time selling on Shopify and Merry Christmas!
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